What is Eduflo?

Eduflo was founded in 2006 by Mr. Kim, a computer specialist, and Mr. Park, an education specialist, with the goal of revolutionizing education. Through its innovative products, Eduflo seeks to increase the level of engagement students have while learning. In effect, Eduflo aims to takes the tedium out of study by making it entertaining through the development of pioneering software. In other words, Eduflo is developing games and other software that makes the learning process so enjoyable for students, that they forget they’re even learning. As such, Eduflo’s games can compete not only with educational software, but also with traditional games that have no educational value whatsoever.

Eduflo’s first product, scheduled to be released early next year, makes Chinese characters easy and fun to learn. By working the Chinese characters into an MMORPG computer game format, players don’t even realize they are studying as they learn to recognize characters. The Korean version of the game, which is the first to be released, covers all of the characters that students need to know in order to do well on the official Chinese character test in Korea.

In order to develop the best product on the market, Mr. Kim and Mr. Park enlisted the help of a psychologist from Harvard University, as well as a Chinese linguist from a prestigious Korean university. With their expertise in consideration, Hanjamaru was designed to be an especially effective educational tool as well as a fun game.

Company History
2006
December
- Eduflo was established!

2007
March
- Having won the Edutainment contest by the Korea Culture & Content Agency (KOCCA) Eduflo received support from KOCCA

June
- Selected as the Nintendo 3rd party(software developer)

September
-Selected as a new technology nurturing business by Ministry of Knowledge and economy

December
-Contract with SK telecom signed for education platform service consulting

2008
February
-Seoul National University psychology department cooperated in an experiment on the learning effects of Hanjamaru

April
-Eduflo was selected as a new technology venture company by the Korean government

July
-Softbank ventures and JAFCO Asia made a cooperative investment in Eduflo

August
-Participated in the 2008 Edutainment Exposition, managed by the Korean Ministry of Science and Technology, as well as the Korean Ministry of Culture, Sports and Tourism

-Selected as a winner in the category of educational software at an e-learning contest held by the Ministry of Science and Technology

December
-Eduflo and NHN sign a publishing contract for Hanjamaru